Cases include Madonna, The U. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies.
It is suitable for both MBA and advanced undergraduate students. All of these resources can be accessed via the companion website: www. Understanding Contemporary Strategy provides an accessible and comprehensive introduction to the theory and practice of modern strategy.
Covering all the main issues in the field, the book explores the major themes through a combination of classical and modern strategic theory, history and current practice. The book is split into three main sections: Definition and Context : including discussion of the human, technological, intelligence, ethical and grand-strategic dimensions Strategy in the Geographic Environments: land, sea, air and space Contemporary Strategic Challenges: terrorism, insurgency and nuclear strategy.
Each chapter presents the reader with a succinct summary of the topic, but also provides a challenging analysis of current issues, supporting students with pedagogical features such as suggested further reading, boxed case studies and study questions.
This book will be essential reading for upper-level students of strategic studies, war studies, military history and international security. The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition Blackwell, The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook.
They deal with prominent companies facing the challenge of competitive international markets. The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition.
Now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition Demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia Can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text Additional support including teaching notes and a selection of downloadable cases is available at www.
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.
Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.
Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide. Cases for Contemporary Strategy Analysis has been developed to accompany Grant's best-selling strategic management text, but can also be used alongside other strategy texts.
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